No matter are you a writer, a business owner or you just want to improve your presentation skills, effective storytelling is like having an ace in your sleeve that you can pull out just in time when you have to make your point or become more persuasive. In my previous posts about storytelling I discussed the power of narrative and today I shell go more deeply into how to harness that power to keep your audience active, engaged and responsive. Now, structuring your story, speech or even website content can be hard with distractions coming all over the place. In order to pass your ideas across and stuck to the memory of your audience you have to use all tricks and tools available to you. And avoid little mistakes along the way.
Here is what I mean:
Don’t begin with unattractive facts and figures (unless you are dealing with science…
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